If you are thinking of entering the Chinese market or already export there and want to improve your SEO in China, do not miss these tips to improve your ranking. 1.Translate everything to Chinese And better translated by a native Chinese translator there Well, this will seem obvious, I know, but do Read more…
Get Social in China Companies that enter the Chinese market and simply roll out their existing social media marketing strategy are often left disappointed when customers don’t come running. Creating a customised solution is essential. ‘If you are going to generate the kind of reaction you want from a Read more…
In his recent article, “Cross-Border Merchants Win with Added Functionality, More Languages,” author James Gagliardi shares research efforts being used to track the state of global ecommerce across national borders. The following summary of his piece highlights key points for cross-border companies hoping to grow their business in the international market. Read more…
Successful website marketing professionals know that well-thought-out SEO and SEM campaigns will drive traffic to their sites. When expanding globally, these professionals are eager to apply this experience to their foreign language websites to attract cross-border customers. However, simply applying what they know about high-quality website translation to their well-crafted Read more…
You’ve got consistency problems. Your documentation and website use different terms for the same things. Your translators don’t really understand the tone and voice of your brand, so it’s getting diluted and is now indistinct from competitors. You don’t reuse the translations that are already QA’ed and approved. All this Read more…
Social media in China tends to change very fast. Not so long ago, Sina Weibo was the last word when it came to connecting with the Chinese people. Now, it’s WeChat, though Weibo still has a major stake. However, it’s not just the platforms themselves that you need to keep Read more…