If you are thinking of entering the Chinese market or already export there and want to improve your SEO in China, do not miss these tips to improve your ranking. 1.Translate…
Get Social in China Companies that enter the Chinese market and simply roll out their existing social media marketing strategy are often left disappointed when customers don’t come running. Creating…
In his recent article, “Cross-Border Merchants Win with Added Functionality, More Languages,” author James Gagliardi shares research efforts being used to track the state of global ecommerce across national borders. The…
Successful website marketing professionals know that well-thought-out SEO and SEM campaigns will drive traffic to their sites. When expanding globally, these professionals are eager to apply this experience to their…
You’ve got consistency problems. Your documentation and website use different terms for the same things. Your translators don’t really understand the tone and voice of your brand, so it’s getting…
Social media in China tends to change very fast. Not so long ago, Sina Weibo was the last word when it came to connecting with the Chinese people. Now, it’s…
You’ve analyzed all the market possibilities, weighed the pros and cons of each, crunched the numbers and finally reached a decision: your company will expand into China. Now the hard work…
How the right translation can yield the wrong keyword AND how the wrong keyword can adversely affect your Google score on all your websites.SEO Localization is more than translating keywordsSEO…
The rules of etiquette can be difficult enough to follow in your own culture. After crossing borders, the rules of etiquette can change so drastically from what you’re accustomed to, they…
You have a company in the US or UK and business is good. To keep growing, you want to expand overseas. The world has over 7 billion people and that is a…