10 Tips for SEO in China
If you are thinking of entering the Chinese market or already export there and want to improve your SEO in China, do not miss these tips to improve your ranking. 1.Translate…
The Social Media Landscape of China
Get Social in China Companies that enter the Chinese market and simply roll out their existing social media marketing strategy are often left disappointed when customers don’t come running. Creating…
3 Keys to Retail Success in the Cross-Border Market
In his recent article, “Cross-Border Merchants Win with Added Functionality, More Languages,” author James Gagliardi shares research efforts being used to track the state of global ecommerce across national borders. The…
SEO / SEM Tips for Successful Global Marketing: Don’t treat it like translation
Successful website marketing professionals know that well-thought-out SEO and SEM campaigns will drive traffic to their sites. When expanding globally, these professionals are eager to apply this experience to their…
Five Ways to Protect Your Brand Across All Your Content
You’ve got consistency problems. Your documentation and website use different terms for the same things. Your translators don’t really understand the tone and voice of your brand, so it’s getting…
What Makes Chinese Social Media Different
Social media in China tends to change very fast. Not so long ago, Sina Weibo was the last word when it came to connecting with the Chinese people. Now, it’s…
CONTENT CREATION: SIX OPTIONS FOR COMPETING IN THE INTERNATIONAL MARKETPLACE
Finding new markets to do business with is a goal pursued by most companies around the world. But what happens when the goal is to transcend the borders of one's…
Language adaptation for the Asian market
Asia is a growing market and more and more brands choose to translate their legal documents, sales and marketing to Chinese or Japanese, in particular. But what does that really mean? What…
Good Translations: the Key to Success for Chinese Companies in Europe
For many years, Western companies have been successfully entering the Chinese market. Europe and China are very proud of their good trade relations. Interestingly, during the recent years, more and…