10 Tips for SEO in China
If you are thinking of entering the Chinese market or already export there and want to improve your SEO in China, do not miss these tips to improve your ranking. 1.Translate…
The Social Media Landscape of China
Get Social in China Companies that enter the Chinese market and simply roll out their existing social media marketing strategy are often left disappointed when customers don’t come running. Creating…
3 Keys to Retail Success in the Cross-Border Market
In his recent article, “Cross-Border Merchants Win with Added Functionality, More Languages,” author James Gagliardi shares research efforts being used to track the state of global ecommerce across national borders. The…
SEO / SEM Tips for Successful Global Marketing: Don’t treat it like translation
Successful website marketing professionals know that well-thought-out SEO and SEM campaigns will drive traffic to their sites. When expanding globally, these professionals are eager to apply this experience to their…
Five Ways to Protect Your Brand Across All Your Content
You’ve got consistency problems. Your documentation and website use different terms for the same things. Your translators don’t really understand the tone and voice of your brand, so it’s getting…
What Makes Chinese Social Media Different
Social media in China tends to change very fast. Not so long ago, Sina Weibo was the last word when it came to connecting with the Chinese people. Now, it’s…
Top 4 Tips for Doing Business in China
You’ve analyzed all the market possibilities, weighed the pros and cons of each, crunched the numbers and finally reached a decision: your company will expand into China. Now the hard work…
SEO Localization: Optimizing the multilingual side of search
How the right translation can yield the wrong keyword AND how the wrong keyword can adversely affect your Google score on all your websites.SEO Localization is more than translating keywordsSEO…
International Business: Dining Etiquette
The rules of etiquette can be difficult enough to follow in your own culture. After crossing borders, the rules of etiquette can change so drastically from what you’re accustomed to, they…