Technological advances will change the character of all the work in the future, the translation industry is no exception. However,  its direction is determined by the wishes of customers and needs. The importance of translation technology is in how it helps language service providers meet the current and future demands.

What does this mean for Chinese translation companies from today’s perspective?

CUSTOMER IS AT THE CENTER OF TRANSLATION INDUSTRY DEVELOPMENT

 

EVEN LARGE TRANSLATION projects SET TIGHT SCHEDULE

We live in a mobile world where things are expected to happen faster and faster. This acceleration in the tempo can be seen everywhere at work, and with it often requires the use of translations by closer pace.

Management of large translation projects with a tight deadline in practice requires the collaboration of several Chinese translators at the same time. This has spurred the creation of new practices and on the other hand the development of tools to support these processes.

– For a shared Chinese translation project to succeed, the right kind of processes, highly integrated tools, effective communication, and clear guidance are essential. Also, the importance of tools such as memories and glossaries, which are most pronounced in extensive shared projects, could not be too much emphasized.

Cloud-based applications suit particularly well for shared projects, which are also used by the Chinese translation agency YBD Translations. These tools have the advantage of an automated, real-time updating of all the translation results produced by all the team members.  This will contribute at the same time, to both speed and quality.

SUPPLY WHAT IS NEEDED

Sensitivity to the customer’s situation when ordering the translation is crucial for Chinese translation services providers. It may seem obvious in all industries, but it quite often gets ignored by the Chinese translation service providers. In the field of translation, you must be able to identify the customer’s current need and respond to it. Sometimes it means a schedule to prioritize the finalization of important content, at other times, the customer is specifically concerned with the content, fluency and the right tone. That’s why the Chinese translation company must be able to choose the right people for the translation work and instruct them properly.

AUTOMATION SAVES TIME

Technologies themselves are not important, but their importance lies in the fact that they are able to speed up the customer’s processes, it is therefore necessary for Chinese translation services providers to consider how language technologies can help improve language services production.

In the translation industry, the language technologies are typically referred to as machine translation. More recently, its development has taken a giant leap when Google released the latest Neural Machine Translation. The new method allows the number of errors has been reduced by up to 85 per cent in the most important language pairs.

For machine translations to become valid, we still need to wait. However, the technology can provide value for translation services in other ways too, such as avoiding the careless mistakes made by the human translators, e.g., numerical mistakes, typos, etc.

CHINESE TRANSLATION AGENCIES NEED TO DIVERSIFY THE RANGE OF SERVICES

The digitalisation of communications has opened up new possibilities for the translation industry participants. Future demands from customers may bring about more opportunities for the translation services providers to provide new types of services.

Translation and language competences can be flexibly extended to other similar work, such as the production of network communications and digital marketing.  Search engine optimization of multilingual content, as well as the management of websites and other online contents tasks, may not be too foreign scope of work for translation business operators. An additional benefit to the customer will bring translation agencies extensive international networks and resources.

To serve its customers as comprehensively as possible YBD also offers translations of search engine optimization and web pages related to translation of the content processing services. And if you fancy something we do not yet offer, please contact us – see how we can help you to succeed in your communication to the Chinese market!

Categories: Translation

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