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Marketing: Chinese Translation Services

Global Marketing Success Begins With Cultural Competency


Your test audiences chuckled in response to your marketing or advertising materials. They loved the humor. They loved your product. Trouble is, what people think is funny in English can fall flat translated into Chinese.


It’s not just funny puns that hinder positive responses. Marketing texts use culture-specific and often subculture-specific symbolism, metaphors, and puns, which often appeal to emotions, values, and moods rather than to critical thinking. Look at the word “blue” in the example below.


Language               “Blue” word           Connotes
American English      blue                      sad, unhappy
French                       bleu                      ignorant, silly, inexperienced
German                     blau                      intoxicated, drunk


Feeling “blue” in America is very different than feeling “blau” in Germany. To be effective, the translation must reflect cultural competency and linguistic accuracy. That’s why YBD Chinese Translation Services matches a professional Chinese translator to each project who is intricately familiar with both English and Chinese cultures and languages.


Our translators look for the equivalent context and linguistic forms to express the source text and preserve the author’s intended meaning. And in the rare case when a Chinese translator-match is not available, we help you find another reliable Chinese translation service. We’re committed to your success.


FREE Cultural Competency Consulting


Ask about FREE Cultural Competency Consulting from YBD. We help your writers create documents that effectively transfer into multiple languages and cultures. That’s how important we think cultural context is to your marketing efforts. Contact YBD today to learn more or request a FREE quote now.


 

 

 

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